The streetcars in use are replicas built by Gomaco
Trolley Company, located in Ida Grove, Iowa. The units carry this
colorful advertisement for that company's products. The same
ad adorns Tampa's TECO streetcars, also manufactured by the company.
Like Tampa, River Rail has put station naming rights up for sale.
Sometimes the result is rather awkward, such as The Peabody Little
Rock Stop Markham at Scott.