Lifting a Locomotive

Resting above a U.S.A. road map on the reverse of the Sinclair New York map is a striking ad for
H-C Sinclair Gasoline.  The image of the steam engine being raised in the city is powerful and eye-catching; the advertising copy -- well, they don't write advertisements like that any more.  

The white-lettered, round red and green H-C Sinclair logo shown here was used as the main station sign for this once-major oil company until the late fifties.  I remember riding a Toledo city bus home from school one day, likely in 1960, watching with sheer fascination as the old sign came down and the more modern image with the dinosaur beneath the name went up.

There will be many more pages to add to this series in the future.

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