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Sohio is probably the only major oil company whose
primary brand name was limited to a single state. A Sohio station
was the first place I ever actively solicited maps, and if a person
could be a fan of a brand, I was a Sohio fan in the 1960s.
The arrival of each year's Ohio map and then its annual revision (issued
in the springtime and summer respectively, and denoted on the cover in a
tiny "62A" and "62B" style) were significant events in my life.
The maps on this page go back to the 1930s. The blue lettering of "SOHIO" and the
ribbed logo appearance on the state map above was succeeded
by a more modern
image, which appears in stylized fashion on the Cleveland map from
three years later.
That city map was issued to commemorate and
diagram the 1936 Great Lakes Exposition -- a mostly forgotten bit of
America's celebratory history.
"Sohio" itself is now part of history; the brand name
gave way, to the passing lament of many Ohioans and others who follow oil
company happenings, to that of its acquirer, BP. |
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